The General Director of Community Engagement plays a critical leadership role in advancing the university’s community engagement strategy, overseeing multiple programs and initiatives designed to enhance the well-being of both internal and external communities. This position is responsible for directing and coordinating the university’s community engagement efforts, ensuring they align with the institution’s mission and long-term strategic goals. The General Director manages a team of professionals and works collaboratively across departments to lead initiatives that foster positive community impact through strategic partnerships, mobilization of resources, and long-term behavioral changes. The General Director oversees the planning, execution, and evaluation of community engagement programs, ensuring they are aligned with university-wide objectives and sustainable growth. This includes directing the development of initiatives that address local, regional, and global community needs, using data-driven strategies to inform decisions. As a key representative of the university, the General Director cultivates strategic alliances and partnerships with external organizations, government entities, and other community stakeholders to create mutually beneficial collaborations and enhance the university’s community presence. In addition to strategic leadership, the General Director is responsible for overseeing the financial, operational, and personnel aspects of community engagement efforts, including budgeting, resource allocation, and performance evaluations. The position requires strong managerial skills, with accountability for setting goals, implementing policies, and ensuring high levels of efficiency and effectiveness across community engagement programs. The General Director will also play a key role in promoting cross-functional collaboration, providing guidance and mentorship to team members, and ensuring that the community engagement department supports the broader objectives of the university. As a member of the university’s leadership team, the General Director works closely with executive leadership to establish and execute university-wide strategic goals related to community engagement, while also monitoring trends and community needs to continuously adapt and refine engagement strategies. The Director is also tasked with ensuring that community engagement efforts have a measurable impact, driving both short-term success and long-term sustainability. This leadership role is integral to the university’s mission of improving community well-being, fostering relationships, and leading initiatives that bring about meaningful environmental and behavioral changes.