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General Manager, Writing & Editorial

PageUp Desc Code: CMK - General Manager, Writing & Editorial

Function: CMK - Communications & Marketing

Sub-function: Content Development

Discipline: Writing & Editorial

Career Track: General Administration

Career Track Level: Management / Leadership - Level 2


Communications & Marketing: Communications and Marketing is responsible for communications and marketing strategy and management. Partners with colleges and business units to provide creative solutions and consultation in the effective execution of communications and market initiatives for stakeholders including current and potential students, alumni, employees, media, and others.

Content Development: Content Development facilitates the development of informative, engaging, and strategy-based content across teams, using a combination of creative skills and strategic thinking with the goal of driving engagement with audiences in alignment with the universitys brand and organizational objectives.

Writing & Editorial: Writing and Editorial collects, prepares, and arranges materials and content for publication. Validates outlines, story content, and written content to ensure it meets requirements and brand standards. Writes communications, publications and reports (e.g., briefing materials, talking points, speeches, scripts, press releases, website material and documents for publication).

General Administration: Roles that are in administrative/ professional non-student facing functions.

Management / Leadership: Manager: The positions work is achieved through the direction of others. Managers have direct accountability for setting goals and using resources. They are responsible for administrative oversight of individuals, including conducting recommendations for hiring and termination, writing evaluations, disciplinary actions, day-to-day oversight as well as long-term goal setting and accountability for the performance and productivity of the employees. Managerial positions are reflected in the M1-M3 career track levels in the management/leadership track.

Level 2: Intermediate: These positions require some experience and education but are not expected to act independently.