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Associate Executive, Communications

PageUp Desc Code CMK - Associate Executive, Communications

Function CMK - Communications & Marketing

Subfunction Communications

Discipline Communications

Career Track G - General Administration

Career Track Level Executive - Level 1

BROAD SALARY RANGE CODE 06

RANGE $143483 - $301314

MARKET REFERENCE RANGE CODE 06C

RANGE $191873 - $297404

Classification Information

Communications

Communications is responsible for communications strategy and management. Partners with colleges and business units to provide creative solutions and consultation in the effective execution of communications initiatives for stakeholders including current and potential students, employees, media and others.

Executive

Executive: The positions work is achieved through the strategic direction of the organization as a whole. Executives have direct accountability for setting strategic goals and using resources. They are responsible for administrative oversight of a senior management area or other business unit with a universitywide scope of impact. These positions contribute to the highest-level panels and teams. The decisions made under the purview of the executive positions duties must routinely have direct impact on success across the university and impact the overall development of the university. Executive positions are reflected in the E1-E3 career track levels in the management/leadership track.

Level 1

Associate Executive: Accountable for annual execution of goals and objectives in area of responsibility; disseminates goals to direct reports and ensures goals are operationalized. Recommends and may approve policy for area of operational and/or functional control. Typically has multiple directors and managers as direct reports. Scope of responsibility is a university wide sub-function with multiple disciplines, or multiple functions within a college or business unit.

G - General Administration

Roles that are in administrative/ professional non-student facing functions.

Position Summary

The Associate General Executive within Communications at Virginia Tech is responsible for overseeing the strategic direction and execution of communication initiatives across the university. This role plays a key part in shaping the university's communication strategies, working closely with various colleges and business units to provide creative solutions and consultation. The executive ensures that communications efforts effectively reach and engage a wide range of stakeholders, including current and potential students, alumni, employees, and media. This position is accountable for the successful execution of communications goals and objectives within the department, ensuring that these initiatives align with the overall vision of the university. The Associate General Executive is responsible for managing the resources necessary for implementing communication strategies and overseeing the activities of directors and managers who lead specific communication functions. These include content development, media relations, internal communications, and public relations efforts. In addition, the Associate General Executive works with senior leadership to establish and monitor communication policies, contributing to high-level decision-making that impacts the broader university community. They are also involved in setting and operationalizing university-wide communication goals, ensuring consistency, effectiveness, and alignment across all communications channels. Through their leadership, the executive ensures that the university’s communication efforts support its broader strategic priorities and enhance its reputation and engagement with key audiences.