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Executive, Communications

PageUp Desc Code CMK - Executive, Communications

Function CMK - Communications & Marketing

Subfunction Communications

Discipline Communications

Career Track G - General Administration

Career Track Level Executive - Level 2

BROAD SALARY RANGE CODE 07

RANGE $194599 - $428118

MARKET REFERENCE RANGE CODE 07B

RANGE $239507 - $383211

Classification Information

Communications

Communications is responsible for communications strategy and management. Partners with colleges and business units to provide creative solutions and consultation in the effective execution of communications initiatives for stakeholders including current and potential students, employees, media and others.

Executive

Executive: The positions work is achieved through the strategic direction of the organization as a whole. Executives have direct accountability for setting strategic goals and using resources. They are responsible for administrative oversight of a senior management area or other business unit with a universitywide scope of impact. These positions contribute to the highest-level panels and teams. The decisions made under the purview of the executive positions duties must routinely have direct impact on success across the university and impact the overall development of the university. Executive positions are reflected in the E1-E3 career track levels in the management/leadership track.

Level 2

Executive: Has senior-level leadership responsibilities for major unit operations. Establishes and implements policies, procedures, programs, fiscal authority, and operational autonomy. Leads department heads, chairs, school directors, directors, senior managers, and managers. Scope of responsibility is university wide for an overall college or business unit.

G - General Administration

Roles that are in administrative/ professional non-student facing functions.

Position Summary

The General Executive within Communications at Virginia Tech is a senior leadership role responsible for overseeing the university’s communications strategy and execution across various internal and external stakeholders. This position plays a key role in developing and implementing communications policies and procedures that align with the university’s mission and vision. The Executive is accountable for setting the overall direction and ensuring the successful execution of communications strategies, working closely with colleges, departments, and business units to effectively engage with students, employees, alumni, media, and the public. As a key strategic leader, the General Executive will manage a team of communications professionals, guiding them in the execution of marketing, branding, public relations, and digital communications initiatives. This role requires oversight of budgetary decisions, resource allocation, and the development of programs that enhance the university’s reputation and visibility. The General Executive is responsible for collaborating with other senior leadership and stakeholders to ensure that communications are cohesive, impactful, and aligned with the broader objectives of the university. In this role, the General Executive will be an integral member of high-level decision-making panels, contributing to the strategic direction of the university as a whole. With a university-wide scope of responsibility, this position will influence and drive communications initiatives across the entire institution. The General Executive will also be expected to foster an innovative, collaborative environment and guide the communications team in anticipating trends, addressing challenges, and optimizing the university’s messaging across all platforms and channels. This role requires exceptional leadership, strategic thinking, and a comprehensive understanding of both traditional and digital communication landscapes.