The Senior General Coordinator within Communications plays a key role in supporting and advancing the communications strategy at Virginia Tech. This position works closely with colleges, business units, and other stakeholders to provide high-level creative solutions and strategic consultation to ensure the effective execution of communications initiatives. The Senior General Coordinator is responsible for overseeing communication efforts aimed at various internal and external audiences, including students, alumni, employees, and the media. As a senior-level individual contributor, the role requires significant experience and education, allowing the coordinator to act independently and provide leadership within the team. The Senior General Coordinator will lead efforts to develop, implement, and assess communications strategies, taking on a more independent role while mentoring junior team members. This position is crucial for ensuring that communication initiatives are aligned with the broader goals of the university and are executed with a high degree of impact and efficiency. The Senior General Coordinator will manage complex projects, coordinate various communication channels, and ensure that all messaging is consistent and aligned with the university's objectives. This role requires a deep understanding of communications strategy, a high level of initiative, and the ability to lead efforts that will influence and shape the way the university communicates both internally and externally.