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Senior General Coordinator, Media Relations

PageUp Desc Code CMK - Senior General Coordinator, Media Relations

Function CMK - Communications & Marketing

Subfunction Communications

Discipline Media Relations

Career Track G - General Administration

Career Track Level Individual Contributor - Level 3

BROAD SALARY RANGE CODE 03

RANGE $60344 - $120689

MARKET REFERENCE RANGE CODE 03B

RANGE $72413 - $108620

Classification Information

Media Relations

Media Relations focuses on communication with the media and the general public to protect and promote the reputation of the university, including active issue management. Creates and distributes public communications such as media releases, speeches, newsletters, and social media. May prepare leaders for media interviews and responds to inquiries from the public, the press, and other stakeholders.

Individual Contributor

In an individual contributor role, the positions work is primarily achieved through individual efforts or by participating as part of a team. Individual contributors may: Coordinate, influence, or review the work of others. Be the authority on a given program or process. Lead teams. A range of knowledge, complexity, autonomy, and impact may be needed to achieve results at certain levels. Individual contributor roles are reflected in the Academic Administration, Development, General Administration, Technical/STEM, and C1-C4 of the Clinical tracks.

Level 3

Senior: These positions require experience and education, act independently, and may provide some team leadership.

G - General Administration

Roles that are in administrative/ professional non-student facing functions.

Position Summary

The Senior General Coordinator within Media Relations at Virginia Tech plays a pivotal role in managing communication with the media and the public to safeguard and enhance the university's reputation. This individual is responsible for developing and executing strategic media communication efforts, including the creation and distribution of media releases, speeches, newsletters, and social media content. They also prepare university leaders for media interactions, ensuring that they are well-equipped to handle interviews and respond to inquiries from the press, public, and other stakeholders. With a high level of independence, the Senior General Coordinator will actively engage in issue management, addressing any emerging situations that could impact the university's image. This position requires the ability to manage complex and sensitive issues, providing timely, accurate, and clear communication. The Senior General Coordinator also contributes to the development of communication strategies that align with the broader goals of the university, working closely with other departments to ensure consistency and coherence in messaging. In addition to independent work, the Senior General Coordinator may provide leadership or guidance to junior team members, influencing the direction of media relations initiatives and helping to refine communication processes and strategies. The role requires a combination of experience, expertise, and creative problem-solving skills, with a focus on achieving results that effectively position the university in the public eye.