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General Manager, Media Relations

PageUp Desc Code CMK - General Manager, Media Relations

Function CMK - Communications & Marketing

Subfunction Communications

Discipline Media Relations

Career Track G - General Administration

Career Track Level Management / Leadership - Level 2

BROAD SALARY RANGE CODE 04

RANGE $78448 - $156895

MARKET REFERENCE RANGE CODE 04C

RANGE $103550 - $155326

Classification Information

Media Relations

Media Relations focuses on communication with the media and the general public to protect and promote the reputation of the university, including active issue management. Creates and distributes public communications such as media releases, speeches, newsletters, and social media. May prepare leaders for media interviews and responds to inquiries from the public, the press, and other stakeholders.

Management / Leadership

Manager: The positions work is achieved through the direction of others. Managers have direct accountability for setting goals and using resources. They are responsible for administrative oversight of individuals, including conducting recommendations for hiring and termination, writing evaluations, disciplinary actions, day-to-day oversight as well as long-term goal setting and accountability for the performance and productivity of the employees. Managerial positions are reflected in the M1-M3 career track levels in the management/leadership track.

Level 2

Manager: Responsible for leading a team of professionals and/or support employees. Has full responsibility for team output. Focuses on implementing and executing strategies within their own department or team.

G - General Administration

Roles that are in administrative/ professional non-student facing functions.

Position Summary

The General Manager within Media Relations at Virginia Tech is responsible for leading and overseeing a team of media relations professionals in the development and execution of communication strategies that protect and enhance the university's reputation. This role involves managing all media outreach efforts, including the creation and distribution of press releases, speeches, newsletters, and social media content. The General Manager works closely with university leadership and external partners to ensure the university’s messages are effectively communicated to the media and the public. The General Manager has full responsibility for the output of the media relations team, ensuring that all team members are aligned with the university's communication goals. This includes setting clear objectives, overseeing day-to-day operations, and ensuring that media relations activities are executed efficiently and in a timely manner. The position also involves strategic planning, resource management, and collaboration with other departments to support university-wide communication initiatives. Additionally, the General Manager provides mentorship and leadership to the team, managing performance, conducting evaluations, and recommending actions related to hiring, termination, and professional development. This role plays a critical part in promoting the university’s message while managing its reputation in the media and public.