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General Manager, Media Relations

PageUp Desc Code: CMK - General Manager, Media Relations

Function: CMK - Communications & Marketing

Sub-function: Communications

Discipline: Media Relations

Career Track: General Administration

Career Track Level: Management / Leadership - Level 2


Communications & Marketing: Communications and Marketing is responsible for communications and marketing strategy and management. Partners with colleges and business units to provide creative solutions and consultation in the effective execution of communications and market initiatives for stakeholders including current and potential students, alumni, employees, media, and others.

Communications: Communications is responsible for communications strategy and management. Partners with colleges and business units to provide creative solutions and consultation in the effective execution of communications initiatives for stakeholders including current and potential students, employees, media and others.

Media Relations: Media Relations focuses on communication with the media and the general public to protect and promote the reputation of the university, including active issue management. Creates and distributes public communications such as media releases, speeches, newsletters, and social media. May prepare leaders for media interviews and responds to inquiries from the public, the press, and other stakeholders.

General Administration: Roles that are in administrative/ professional non-student facing functions.

Management / Leadership: Manager: The positions work is achieved through the direction of others. Managers have direct accountability for setting goals and using resources. They are responsible for administrative oversight of individuals, including conducting recommendations for hiring and termination, writing evaluations, disciplinary actions, day-to-day oversight as well as long-term goal setting and accountability for the performance and productivity of the employees. Managerial positions are reflected in the M1-M3 career track levels in the management/leadership track.

Level 2: Intermediate: These positions require some experience and education but are not expected to act independently.