The General Coordinator within New Media is responsible for supporting the development and execution of social media strategies to enhance the university's brand and engagement with stakeholders, including students, alumni, employees, and the wider community. This position works closely with communications and marketing teams to create and implement content across various digital platforms, helping to amplify key messages and drive traffic to university social media channels. The General Coordinator plays a vital role in monitoring social media platforms to track engagement, identify emerging trends, and assist in managing issues that may impact the university's reputation. They are involved in the creation and curation of engaging content, ensuring it aligns with the institution’s communication goals. While the position requires some experience and education in social media management, the role also involves collaborating with various departments and teams to support larger communication initiatives. The General Coordinator is expected to manage and contribute to the social media presence while assisting in the broader execution of digital communications strategies.