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General Manager, New Media

PageUp Desc Code: CMK - General Manager, New Media

Function: CMK - Communications & Marketing

Sub-function: Communications

Discipline: New Media

Career Track: G - General Administration

Career Track Level: Management / Leadership - Level 2

Broad Salary Range Code: 04

Range: $76163 - $152325


Market Reference Range Code: 04A

Range: $82256 - $123384


Communications & Marketing: Communications and Marketing is responsible for communications and marketing strategy and management. Partners with colleges and business units to provide creative solutions and consultation in the effective execution of communications and market initiatives for stakeholders including current and potential students, alumni, employees, media, and others.

Communications: Communications is responsible for communications strategy and management. Partners with colleges and business units to provide creative solutions and consultation in the effective execution of communications initiatives for stakeholders including current and potential students, employees, media and others.

New Media: New Media plans and builds a social media presence to amplify key messages, promote brand and impact awareness, drive traffic to social media pages, and encourage students and stakeholders to engage with the institutions social networks. Monitors and supports issues management.

G - General Administration: Roles that are in administrative/ professional non-student facing functions.

Management / Leadership: Manager: The positions work is achieved through the direction of others. Managers have direct accountability for setting goals and using resources. They are responsible for administrative oversight of individuals, including conducting recommendations for hiring and termination, writing evaluations, disciplinary actions, day-to-day oversight as well as long-term goal setting and accountability for the performance and productivity of the employees. Managerial positions are reflected in the M1-M3 career track levels in the management/leadership track.

Level 2: Manager: Responsible for leading a team of professionals and/or support employees. Has full responsibility for team output. Focuses on implementing and executing strategies within their own department or team.