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General Manager, Branding

PageUp Desc Code CMK - General Manager, Branding

Function CMK - Communications & Marketing

Subfunction Marketing

Discipline Branding

Career Track G - General Administration

Career Track Level Management / Leadership - Level 2

BROAD SALARY RANGE CODE 04

RANGE $78448 - $156895

MARKET REFERENCE RANGE CODE 04C

RANGE $103550 - $155326

Classification Information

Branding

Branding designs and develops brand standards, and managing branding and licensing programs to promote the brand strategy and organizational objectives.

Management / Leadership

Manager: The positions work is achieved through the direction of others. Managers have direct accountability for setting goals and using resources. They are responsible for administrative oversight of individuals, including conducting recommendations for hiring and termination, writing evaluations, disciplinary actions, day-to-day oversight as well as long-term goal setting and accountability for the performance and productivity of the employees. Managerial positions are reflected in the M1-M3 career track levels in the management/leadership track.

Level 2

Manager: Responsible for leading a team of professionals and/or support employees. Has full responsibility for team output. Focuses on implementing and executing strategies within their own department or team.

G - General Administration

Roles that are in administrative/ professional non-student facing functions.

Position Summary

The General Manager of Branding is responsible for overseeing the development, implementation, and management of the university’s branding strategies. This role involves leading a team of branding professionals and ensuring that all branding efforts align with the institution’s overall communications and marketing objectives. The General Manager directs the creation and maintenance of brand standards, ensuring consistency and clarity across all platforms and materials. This includes overseeing the development of visual identity, messaging, and the management of licensing programs that promote and protect the brand. The General Manager of Branding works closely with internal stakeholders, such as marketing, communications, and business units, to ensure brand alignment in all university communications and marketing initiatives. This role also includes monitoring and measuring the effectiveness of branding strategies and making recommendations for improvements. Additionally, the General Manager is responsible for setting clear goals, managing the team’s workflow, providing professional development opportunities, and ensuring that the branding team’s work is delivered on time and meets organizational expectations. The position requires strong leadership, strategic thinking, and the ability to manage resources effectively while ensuring the long-term success of the university’s brand initiatives.