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General Director, Branding

PageUp Desc Code CMK - General Director, Branding

Function CMK - Communications & Marketing

Subfunction Marketing

Discipline Branding

Career Track G - General Administration

Career Track Level Management / Leadership - Level 3

BROAD SALARY RANGE CODE 05

RANGE $102488 - $215224

MARKET REFERENCE RANGE CODE 05B

RANGE $124593 - $193119

Classification Information

Branding

Branding designs and develops brand standards, and managing branding and licensing programs to promote the brand strategy and organizational objectives.

Management / Leadership

Manager: The positions work is achieved through the direction of others. Managers have direct accountability for setting goals and using resources. They are responsible for administrative oversight of individuals, including conducting recommendations for hiring and termination, writing evaluations, disciplinary actions, day-to-day oversight as well as long-term goal setting and accountability for the performance and productivity of the employees. Managerial positions are reflected in the M1-M3 career track levels in the management/leadership track.

Level 3

Director: Directs and controls the activities of multiple university units or leads a team of professionals with significant university wide impact. Typically has indirect reports. In charge of overall control of planning, staffing, budgeting, etc. for the unit. Collaborates with executive leadership on establishing strategic goals across the function.

G - General Administration

Roles that are in administrative/ professional non-student facing functions.

Position Summary

The General Director of Branding is a senior leadership position responsible for overseeing the university’s branding strategy and ensuring its alignment with the institution’s overall communications and marketing objectives. The General Director leads and directs the branding team, managing the development and implementation of brand standards, visual identity, messaging, and licensing programs that promote and protect the university's brand. This role requires extensive collaboration with senior leadership, business units, and stakeholders to ensure that the brand is consistently represented across all channels and initiatives. As a director, this position has oversight of the planning, staffing, budgeting, and day-to-day operations of the branding unit. The General Director is responsible for setting long-term strategic goals for the branding function, evaluating performance, and ensuring that the team’s output is aligned with organizational objectives. Additionally, the General Director collaborates with marketing, communications, and other departments to provide creative solutions and consultation in the execution of branding initiatives that effectively engage key audiences, including students, alumni, employees, and external stakeholders. This role also involves the management of significant university-wide branding initiatives, ensuring that all projects are executed on time and within budget. The General Director of Branding has significant influence in shaping the university's brand reputation and must demonstrate strong leadership, strategic thinking, and the ability to drive cross-functional collaboration to achieve long-term success in brand development.