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General Director, Branding

PageUp Desc Code: CMK - General Director, Branding

Function: CMK - Communications & Marketing

Sub-function: Marketing

Discipline: Branding

Career Track: General Administration

Career Track Level: Management / Leadership - Level 3


Communications & Marketing: Communications and Marketing is responsible for communications and marketing strategy and management. Partners with colleges and business units to provide creative solutions and consultation in the effective execution of communications and market initiatives for stakeholders including current and potential students, alumni, employees, media, and others.

Marketing: Marketing is responsible for marketing strategy and management, partnering with colleges and business units to provide creative solutions and consultation in the effective execution of marketing initiatives for stakeholders including current and potential students, employees, media, and others.

Branding: Branding designs and develops brand standards, and managing branding and licensing programs to promote the brand strategy and organizational objectives.

General Administration: Roles that are in administrative/ professional non-student facing functions.

Management / Leadership: Manager: The positions work is achieved through the direction of others. Managers have direct accountability for setting goals and using resources. They are responsible for administrative oversight of individuals, including conducting recommendations for hiring and termination, writing evaluations, disciplinary actions, day-to-day oversight as well as long-term goal setting and accountability for the performance and productivity of the employees. Managerial positions are reflected in the M1-M3 career track levels in the management/leadership track.

Level 3: Senior: These positions require experience and education, act independently, and may provide some team leadership.