The General Coordinator within Digital Marketing and Media is an intermediate-level professional role that contributes to the development and execution of the university's digital marketing and media strategies. This position supports the creation and management of digital marketing initiatives across a variety of platforms, including websites, social media, email campaigns, mobile applications, and digital advertisements, to enhance the university's visibility and engagement with its target audience. In this role, the General Coordinator will assist in the production and distribution of digital content, such as customer stories, internal videos, photography, podcasts, social videos, vlogs, and promotional materials. The individual will collaborate with other team members and business units to ensure that all digital marketing materials align with the university's brand standards and strategic goals. The position also involves tracking the performance of digital campaigns, reporting on key metrics, and providing insights to optimize future marketing efforts. While this is an individual contributor role, the General Coordinator may also play a key part in coordinating projects, workflows, and timelines with team members and external stakeholders. They will help ensure that digital content is delivered on schedule and meets the required quality standards. The General Coordinator is expected to apply their experience and skills to contribute to a wide range of digital marketing efforts, ensuring effective execution that supports the university’s overarching marketing and communication strategies.