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General Coordinator, Digital Marketing & Media

PageUp Desc Code: CMK - General Coordinator, Digital Marketing & Media

Function: CMK - Communications & Marketing

Sub-function: Marketing

Discipline: Digital Marketing & Media

Career Track: General Administration

Career Track Level: Individual Contributor - Level 2


Communications & Marketing: Communications and Marketing is responsible for communications and marketing strategy and management. Partners with colleges and business units to provide creative solutions and consultation in the effective execution of communications and market initiatives for stakeholders including current and potential students, alumni, employees, media, and others.

Marketing: Marketing is responsible for marketing strategy and management, partnering with colleges and business units to provide creative solutions and consultation in the effective execution of marketing initiatives for stakeholders including current and potential students, employees, media, and others.

Digital Marketing & Media: Digital Marketing and Media markets products or services using digital technologies on the Internet, through mobile phone applications, via email, display advertising, and any other digital channels to increase exposure to a target audience. Products might include content for customer stories, internal videos, photography, film footage, dialog, sound effects, external promotions, social videos, podcasts, vlogs, product marketing, and recruiting, training, live events and other projects.

General Administration: Roles that are in administrative/ professional non-student facing functions.

Individual Contributor: In an individual contributor role, the positions work is primarily achieved through individual efforts or by participating as part of a team. Individual contributors may: Coordinate, influence, or review the work of others. Be the authority on a given program or process. Lead teams. A range of knowledge, complexity, autonomy, and impact may be needed to achieve results at certain levels. Individual contributor roles are reflected in the Academic Administration, Development, General Administration, Technical/STEM, and C1-C4 of the Clinical tracks.

Level 2: Intermediate: These positions require some experience and education but are not expected to act independently.