The Senior Analyst in Digital Marketing and Media plays a pivotal role within the Communications and Marketing team, leading advanced analytical efforts to evaluate and optimize digital marketing strategies. This position supports the university’s marketing goals by collecting, analyzing, and interpreting data across various digital channels, including web, social media, email, mobile, and digital advertising platforms. By generating actionable insights and performance reports, the Senior Analyst helps guide strategic decisions aimed at increasing brand visibility, audience engagement, and conversion outcomes for a wide range of stakeholders including prospective students, alumni, employees, and the public. Operating within the Technical/STEM job family, the Senior Analyst is an experienced individual contributor who acts as a subject matter expert in digital analytics. The role requires a strong understanding of digital marketing ecosystems and the ability to lead data-driven initiatives such as campaign analysis, A/B testing, attribution modeling, and audience segmentation. This position also supports the development and implementation of key performance indicators (KPIs), dashboards, and tools that assess and inform digital media performance. The analyst regularly collaborates with creative, content, and marketing strategy teams to align analytical findings with strategic goals and campaign execution. At the C3 level, this senior-level role acts independently with a high degree of autonomy, occasionally providing leadership or mentorship within project teams. The Senior Analyst influences decision-making across marketing teams by identifying trends, evaluating emerging technologies, and recommending improvements to digital marketing efforts. Through in-depth analysis and consultative support, this role contributes to the university’s ability to create impactful digital experiences, strengthen its brand, and engage target audiences through measurable, data-informed strategies.