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Senior Analyst, Digital Marketing
PageUp Desc Code: CMK - Senior Analyst, Digital Marketing
Function: CMK - Communications & Marketing
Sub-function: Marketing
Discipline: Digital Marketing & Media
Career Track: T - Technical/STEM
Career Track Level: Individual Contributor - Level 3
Broad Salary Range Code: 03
Range: $58587 - $117173
Market Reference Range Code: 03C
Range: $77334 - $116002
Communications & Marketing: Communications and Marketing is responsible for communications and marketing strategy and management. Partners with colleges and business units to provide creative solutions and consultation in the effective execution of communications and market initiatives for stakeholders including current and potential students, alumni, employees, media, and others.
Marketing: Marketing is responsible for marketing strategy and management, partnering with colleges and business units to provide creative solutions and consultation in the effective execution of marketing initiatives for stakeholders including current and potential students, employees, media, and others.
Digital Marketing & Media: Digital Marketing and Media markets products or services using digital technologies on the Internet, through mobile phone applications, via email, display advertising, and any other digital channels to increase exposure to a target audience. Products might include content for customer stories, internal videos, photography, film footage, dialog, sound effects, external promotions, social videos, podcasts, vlogs, product marketing, and recruiting, training, live events and other projects.
T - Technical/STEM: Technical roles, including technology and research.
Individual Contributor: In an individual contributor role, the positions work is primarily achieved through individual efforts or by participating as part of a team. Individual contributors may: Coordinate, influence, or review the work of others. Be the authority on a given program or process. Lead teams. A range of knowledge, complexity, autonomy, and impact may be needed to achieve results at certain levels. Individual contributor roles are reflected in the Academic Administration, Development, General Administration, Technical/STEM, and C1-C4 of the Clinical tracks.
Level 3: Senior: These positions require experience and education, act independently, and may provide some team leadership.