The General Coordinator within Marketing plays a key role in supporting the development, execution, and management of marketing strategies and initiatives that enhance the university’s visibility and engagement with its diverse stakeholders, including students, alumni, employees, and media. This position works closely with other teams to coordinate various marketing projects, ensuring they align with the university's objectives. As an individual contributor, the General Coordinator helps implement marketing campaigns across multiple platforms, including digital, print, and social media, while ensuring that all materials adhere to the university's brand standards. In addition to campaign coordination, the General Coordinator is involved in assisting with content creation, tracking the performance of marketing initiatives, and supporting the organization of events. They will work collaboratively with university departments and external partners to deliver marketing solutions that drive engagement and increase the institution’s visibility. This role also requires the General Coordinator to help with day-to-day project management tasks, including communication within the marketing team and updates on the status of ongoing initiatives. While the General Coordinator is expected to have a foundational understanding of marketing principles and industry standards, the position is considered an intermediate-level role, requiring some experience and education. The individual will receive supervision and guidance from senior marketing staff, contributing to the overall success of the university’s marketing efforts. This role offers opportunities for professional growth and exposure to a variety of marketing functions.