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General Manager, Writing & Editorial

PageUp Desc Code CMK - General Manager, Writing & Editorial

Function CMK - Communications & Marketing

Subfunction Content Development

Discipline Writing & Editorial

Career Track G - General Administration

Career Track Level Management / Leadership - Level 2

BROAD SALARY RANGE CODE 04

RANGE $78448 - $156895

MARKET REFERENCE RANGE CODE 04A

RANGE $84724 - $127086

Classification Information

Writing & Editorial

Writing and Editorial collects, prepares, and arranges materials and content for publication. Validates outlines, story content, and written content to ensure it meets requirements and brand standards. Writes communications, publications and reports (e.g., briefing materials, talking points, speeches, scripts, press releases, website material and documents for publication).

Management / Leadership

Manager: The positions work is achieved through the direction of others. Managers have direct accountability for setting goals and using resources. They are responsible for administrative oversight of individuals, including conducting recommendations for hiring and termination, writing evaluations, disciplinary actions, day-to-day oversight as well as long-term goal setting and accountability for the performance and productivity of the employees. Managerial positions are reflected in the M1-M3 career track levels in the management/leadership track.

Level 2

Manager: Responsible for leading a team of professionals and/or support employees. Has full responsibility for team output. Focuses on implementing and executing strategies within their own department or team.

G - General Administration

Roles that are in administrative/ professional non-student facing functions.

Position Summary

The General Manager within Writing and Editorial is responsible for leading and overseeing the development, production, and management of all written content that supports the university’s communications and marketing strategy. This role involves managing a team of writers and editors, ensuring that content is consistent with the university’s brand and effectively communicates key messages to various stakeholders, including current and prospective students, alumni, faculty, staff, and media. The General Manager provides strategic direction for the creation of publications, press releases, speeches, website content, and other written communications, ensuring all materials are aligned with the university’s objectives and brand standards. In addition to managing the team, the General Manager sets goals, allocates resources, and monitors performance to ensure that deadlines and quality standards are met. This position requires hands-on involvement in reviewing and approving content, as well as collaborating with other departments to align content strategies. The General Manager is also responsible for the professional development of the team, providing guidance, feedback, and training. Operating at a senior level, this role has full accountability for the writing and editorial department’s output, driving the execution of strategies and ensuring that the content effectively supports organizational objectives.