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General Director, Communications & Marketing

PageUp Desc Code CMK - General Director, Communications & Marketing

Function CMK - Communications & Marketing

Subfunction Communications & Marketing

Discipline Communications & Marketing

Career Track G - General Administration

Career Track Level Management / Leadership - Level 3

BROAD SALARY RANGE CODE 05

RANGE $102488 - $215224

MARKET REFERENCE RANGE CODE 05B

RANGE $124593 - $193119

Classification Information

Communications & Marketing

Communications and Marketing is responsible for communications and marketing strategy and management. Partners with colleges and business units to provide creative solutions and consultation in the effective execution of communications and market initiatives for stakeholders including current and potential students, alumni, employees, media, and others.

Management / Leadership

Manager: The positions work is achieved through the direction of others. Managers have direct accountability for setting goals and using resources. They are responsible for administrative oversight of individuals, including conducting recommendations for hiring and termination, writing evaluations, disciplinary actions, day-to-day oversight as well as long-term goal setting and accountability for the performance and productivity of the employees. Managerial positions are reflected in the M1-M3 career track levels in the management/leadership track.

Level 3

Director: Directs and controls the activities of multiple university units or leads a team of professionals with significant university wide impact. Typically has indirect reports. In charge of overall control of planning, staffing, budgeting, etc. for the unit. Collaborates with executive leadership on establishing strategic goals across the function.

G - General Administration

Roles that are in administrative/ professional non-student facing functions.

Position Summary

The General Director of Communications and Marketing is responsible for leading and overseeing the strategic direction and execution of communications and marketing initiatives across the organization. This role manages multiple units within the communications and marketing function and plays a key part in shaping strategies that engage a variety of stakeholders, including current and prospective students, alumni, employees, media, and other key groups. The General Director collaborates closely with executive leadership to establish strategic goals for the department and ensures alignment with the organization’s broader objectives. This position has full responsibility for planning, staffing, budgeting, and overall resource allocation, overseeing a team of professionals with significant university-wide impact. The General Director leads the development and implementation of both short- and long-term communications strategies, while also managing the day-to-day operations of the team. This role involves significant decision-making and provides leadership and direction on key initiatives, while ensuring the performance, productivity, and development of the team. Indirectly supervising additional units, the General Director ensures that all aspects of communications and marketing contribute to the organization’s mission and goals.