The General Coordinator within Communications plays a critical role in supporting the communications strategy and management efforts at Virginia Tech. This position works closely with colleges and business units to provide creative solutions and consultative services aimed at executing effective communication initiatives. The General Coordinator will focus on engaging key stakeholders, including current and potential students, alumni, employees, and media, by ensuring that messaging is clear, strategic, and impactful. As an individual contributor, the General Coordinator will leverage their intermediate level of experience and education to manage and coordinate various communication activities, working as part of a team while contributing ideas and support to the overall communications goals of the university. While not expected to act fully independently, the role requires a degree of autonomy to handle multiple tasks, contributing to the development and delivery of communication plans. This position demands a level of knowledge and experience that enables the coordinator to take responsibility for various aspects of communications management, including content creation, strategy development, and ensuring that initiatives align with the broader objectives of the university. The General Coordinator will collaborate with other team members and departments to achieve shared communication goals and help support the university’s mission through effective and efficient communication strategies.