The General Manager within Communications at Virginia Tech is responsible for overseeing and leading a team of communications professionals and support staff. This position is accountable for the execution and implementation of strategic communications initiatives, ensuring that the department meets its goals and contributes effectively to the university's overall communications and marketing strategies. The General Manager will manage the team’s day-to-day operations, setting objectives, coordinating workflows, and ensuring that the work aligns with both short-term and long-term strategic priorities. In addition to managing the team, the General Manager will play a significant role in developing and refining communication strategies, collaborating with various university departments and stakeholders, including current and potential students, alumni, employees, and the media. The role includes responsibilities such as recommending and implementing policies, managing resources effectively, and ensuring high-quality output from the communications team. The General Manager is also responsible for overseeing employee performance through evaluations, providing guidance, conducting hiring and termination decisions, and addressing disciplinary matters when necessary. The General Manager will be expected to align the team’s work with the broader goals of Communications and Marketing, ensuring that projects are completed on time and within budget. The role requires leadership skills, strategic thinking, and the ability to adapt to the evolving needs of the university’s communication efforts. This position plays a key role in the university's ability to effectively communicate its mission, goals, and initiatives to a broad audience.