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Associate General Coordinator, Marketing

Classification Information

Marketing
Marketing is responsible for marketing strategy and management, partnering with colleges and business units to provide creative solutions and consultation in the effective execution of marketing initiatives for stakeholders including current and potential students, employees, media, and others.
Individual Contributor
In an individual contributor role, the positions work is primarily achieved through individual efforts or by participating as part of a team. Individual contributors may: Coordinate, influence, or review the work of others. Be the authority on a given program or process. Lead teams. A range of knowledge, complexity, autonomy, and impact may be needed to achieve results at certain levels. Individual contributor roles are reflected in the Academic Administration, Development, General Administration, Technical/STEM, and C1-C4 of the Clinical tracks.
Level 1
Entry: These positions are not equivalent to support positions. Rather, these are professional roles which require limited experience when considering industry or field standards. Positions considered developmental level A/P faculty should be mapped to this level.
G - General Administration
Roles that are in administrative/ professional non-student facing functions.

Position Summary

The Associate General Coordinator within Marketing plays a key role in supporting the development and execution of marketing strategies and initiatives designed to enhance the university's brand, visibility, and engagement with a variety of stakeholders, including current and prospective students, alumni, employees, and external media. This position is primarily responsible for coordinating marketing campaigns, content creation, and strategy execution under the guidance of senior team members, while contributing to the overall success of communications and marketing projects. As an individual contributor in this role, the Associate General Coordinator will assist in the execution of marketing strategies by managing specific projects or components of larger campaigns. Responsibilities include coordinating timelines, working with internal teams and external vendors, preparing content for various channels (such as digital platforms, print materials, and email marketing), and ensuring consistency with the university’s branding and marketing standards. The Associate General Coordinator will also participate in research and analysis to measure the effectiveness of marketing efforts, assist in the creation of promotional materials, and provide support in the implementation of integrated marketing campaigns. Additionally, the role may involve organizing and scheduling events, meetings, and communications related to marketing projects. This is an entry-level professional position that requires some experience in marketing or communications and a basic understanding of industry standards and best practices. The role provides an excellent opportunity to gain hands-on experience in marketing strategy and management while working alongside a team of experienced marketing professionals. Overall, the Associate General Coordinator within Marketing will play a critical role in ensuring the smooth execution of marketing campaigns and contributing to the university's broader communications and marketing goals.