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General Manager, Marketing

PageUp Desc Code CMK - General Manager, Marketing

Function CMK - Communications & Marketing

Subfunction Marketing

Discipline Marketing

Career Track G - General Administration

Career Track Level Management / Leadership - Level 2

BROAD SALARY RANGE CODE 04

RANGE $78448 - $156895

MARKET REFERENCE RANGE CODE 04B

RANGE $94137 - $141206

Classification Information

Marketing

Marketing is responsible for marketing strategy and management, partnering with colleges and business units to provide creative solutions and consultation in the effective execution of marketing initiatives for stakeholders including current and potential students, employees, media, and others.

Management / Leadership

Manager: The positions work is achieved through the direction of others. Managers have direct accountability for setting goals and using resources. They are responsible for administrative oversight of individuals, including conducting recommendations for hiring and termination, writing evaluations, disciplinary actions, day-to-day oversight as well as long-term goal setting and accountability for the performance and productivity of the employees. Managerial positions are reflected in the M1-M3 career track levels in the management/leadership track.

Level 2

Manager: Responsible for leading a team of professionals and/or support employees. Has full responsibility for team output. Focuses on implementing and executing strategies within their own department or team.

G - General Administration

Roles that are in administrative/ professional non-student facing functions.

Position Summary

The General Manager within Marketing is responsible for overseeing the overall marketing strategy and its execution across the university. This role involves leading a team of marketing professionals, ensuring that all initiatives align with the university’s objectives while addressing the needs of stakeholders such as current and prospective students, employees, alumni, media, and other external audiences. The General Manager collaborates with various departments and business units to provide creative solutions and strategic guidance in executing marketing campaigns effectively. In this role, the General Manager holds full responsibility for the team’s performance, ensuring that marketing projects are completed efficiently, within budget, and on schedule. They are accountable for the development, implementation, and continuous improvement of marketing strategies that drive engagement and strengthen the university’s brand. The General Manager is also responsible for setting goals, managing resources, and overseeing the day-to-day operations of the marketing team, including making key decisions about hiring, evaluations, and disciplinary actions. This leadership position requires strong oversight of long-term planning, strategic development, and the overall productivity of the marketing function within the organization.