The Senior General Coordinator of Video and Animation is responsible for leading the development and production of high-quality video and animation content that aligns with the university's brand strategy and organizational goals. This role requires a deep understanding of creative processes, strategic thinking, and technical expertise in video and animation production. The Senior Coordinator works independently to design, produce, and oversee the creation of engaging and informative video and animation materials, which effectively communicate the university's messages and initiatives to stakeholders such as students, alumni, employees, and media. In addition to taking on complex projects, the Senior Coordinator may provide leadership or guidance to junior staff, offering direction and oversight on various video and animation tasks. This position acts as the authority on video and animation content creation, ensuring that all projects are executed to the highest standards and align with broader marketing and communication strategies. With substantial experience and education in the field, the Senior General Coordinator operates autonomously while collaborating with other teams to achieve the university’s content development objectives.