The Senior General Coordinator within Marketing plays a vital role in managing and executing advanced marketing strategies and initiatives aimed at enhancing the university's visibility and engagement with a broad range of stakeholders, including current and potential students, alumni, employees, and the media. This position requires a strong understanding of marketing principles and industry trends, and the ability to lead projects with a high degree of autonomy. The Senior General Coordinator works closely with internal departments and business units to ensure that all marketing efforts align with the university's goals and objectives. In this senior-level role, the General Coordinator is responsible for overseeing the execution of complex marketing campaigns and initiatives across multiple platforms. They will manage multiple projects, provide strategic insights, and may guide and support other team members in their tasks. Additionally, this position requires coordinating the production of marketing materials, monitoring campaign performance, and ensuring alignment with the university's brand identity and messaging standards. The Senior General Coordinator will also be responsible for collaborating with various stakeholders to develop creative marketing solutions that engage target audiences and drive key performance indicators. Their role will often involve the integration of marketing strategies across digital, social, print, and event-based platforms to create cohesive and effective marketing programs. This individual is expected to work independently, act as a subject matter expert, and provide leadership and mentoring to junior team members, all while contributing to the broader success of the university's marketing initiatives.